One of the small Japanese car makers, Suzuki, announced that the company will leave the U.S. cars market. However, Suzuki will continue to open its showrooms for motorcycles and ATVs in the U.S.
America’s Suzuki which is a subsidiary of Japan’s Suzuki has its branch office located in Brea, just over ten miles from downtown Los Angeles. Early this week the America’s branch has filed for protection from creditors. The filling occurred in the U.S. Bankruptcy Court in Santa Ana. As of the end of September, the America’s branch has $346 million in debts and $233 million in assets, with 365 employees.
Japanese small cars brand such as Suzuki failed to rebound from the economy turmoil in America since the end of 2007. At the same time, cars buyers in America have been attracted to new generation of cheap cars produced by South Korea manufacturers such as Kia and Hyundai.
In the very recent fiscal year, Suzuki only shipped about 30,000 cars compared to its top sales year during fiscal year 2008 where the company sold over 100,000 cars.
Suzuki remains one of the popular car makers in Asia. India has the best target market as Suzuki can sell over 1 million cars per year. Suzuki brand is also popular in other regions such as South East Asia including Indonesia.
(Image: Suzuki logo)
Its just sad to see this happening. A lot of auto blogs have reported that Suzuki should have paid more attention to their interior designs. For example look at Kia, Hyundai etc. They focused on great designs and look at the outcome. Their vehicles are looking really good, especially the interior.
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