Global demand for smartphones continues to skyrocket as market grew 42.1% year-over-year while Samsung and Apple controlled about 50% of the world's market

Global smartphone market grew 42.1% year-over-year in the second quarter of 2012 (2Q12).  Based on data provided by the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, handset manufacturers delivered about 153.9 million smartphones in 2Q12.  One year ago, handset manufacturers shipped only 108.3 million units in 2Q11.

South Korean-based company Samsung and Silicon Valley-based Company Apple controlled about 50% of the world's smartphones today.  Samsung uses multiple-products strategy to target several segments of the smartphone market including Samsung Galaxy S II and S III.  Few months before the end of 2011, the company also introduced a larger screen smartphone called Samsung Galaxy Note.  Samsung continues to release new models ahead of its competitors.  With the help of popular Google Android mobile operating system, Samsung delivered 50.2 million units of smartphones in 2Q12, compared to only 18.4 million units in 2Q11.  This was an increase of 172.8% year-over-year.  Samsung captured 32.6% of the world's smartphones market in 2Q12, compared to 17.0% share one year ago.

On the other hand, Apple produces a limited number of models and the release schedule was somewhat slow.  Apple introduced an upgrade of its iPhone 4 and called it 4S in October 2011.  Many prospect buyers were disappointed as they expected a fancier model.  Apple's next-generation iPhone which could be called “the New iPhone” is expected for release in October 2012.  Apple shipped 26.0 million units of smartphones in 2Q12, compared to only 20.4 million units in 2Q11.  This was an increase of 27.5% year-over-year.  However, Apple experienced a decline in term of market share in 2Q12 compared to one year ago.  Apple captured 16.9% of the global smartphones market in 2Q12, compared to 18.8% share one year ago.

(Table: IDC)

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