Google ad networks has just found a new competitor as three companies, Microsoft, Yahoo!, and AOL announced to partner and cross-selling premium online display ad inventory in America starting in early 2012.
Ever since 2008, Google acquired DoubleClick for over US$3.1 billion, the world's largest search engine and pay-per-click company started to taking market share on display advertising in America. At the same time, this Silicon Valley-based company has also eaten smaller players lunches.
Facebook, the social networking King, continues to maintain the number one spot in today's display ad market.
According to the press release, the display advertising partnership of the three companies will provide technologies such as real-time bidding (RTB) which allows advertisers to access the combined inventory of premium online display advertising. Happy faces will go to online advertisers, agencies and publishers, as they will be significantly benefited from the ad alliance.
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