Majority online retailers show happy faces this year as they get more stuff out of the door in 2011 than in 2010. The two biggest sales days of the year, Black Friday and Cyber Monday, generated outstanding total revenues for retailers. This year’s Cyber Monday was on November 28 and Black Friday was on November 25.
As per data provided by IBM’s Coremetrics, Cyber Monday 2011 sales increased 33% over the same Monday one year ago. Cyber Monday 2011 increased 29.3% over Black Friday 2011. IBM also reported that the total amount of orders went up to $198.26 on Cyber Monday 2011, compared to 2010 which was totaled only $193.24. This was an increase of 2.6%.
Several factors shaping ecommerce this year and years to come, including tablet PCs factor, social networks influencers, and mobile shoppers. As per IBM, bargain hunters utilizing tablet PCs such as Apple iPad, placed more online orders than ever. Apple iPad is the top device that drives traffic to websites and the conversion rates hit 5.2% on Cyber Monday 2011, compared to 4.6% on Black Friday 2011.
Social networks influencers referred over 0.5% of all online spending on Cyber Monday and Black Friday 2011, as per data from IBM. The social networks referred 0.56% of all online sales on Cyber Monday 2011 and referred 0.53% on Black Friday 2011. The world’s largest social network Facebook controlled about 86% of all social influencers during the two biggest sales days.
Mobile shoppers that utilized a mobile gadget or device to visit a retailer's website contributed 10.8% of web traffics on Cyber Monday, compared to only 3.9% web traffic one year ago. IBM also reported that sales via mobile devices increased to 6.6% of all sales on Cyber Monday 2011, compared to only 2.3% in the same Monday in 2010.
(Chart: IBM’s Coremetrics)
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