Microsoft’s search engine which is also known as Bing decision engine has a fresh homepage image representing animal symbol of Australia on November 15, 2011, Kangaroos jumping over green grass during the warm sunset. At the same day, Bing has discarded its beta tag. However, some users were disappointed as many features that were made available for Americans are still not available for Australians, such shopping section, travel and Bing mapping system.
In a blog post, Microsoft Bing team wrote “Nearly 3 million Australians use Bing search engine each month…” as the “new-generation search engine” has conquered the land of Down Under over the past two-and-a-half years. The old name was Live Search, and then the world’s largest software company changed to Bing starting in June 2009. More and more users in Australia are flocking into the new-generation search engine with its rich visual and connection to social networking Facebook, as Bing Australia noticed “Traffic increased by more than 65% between June 2009 and Sept 2011.”
With population of half of the state of California at around 22.3 million, Microsoft team believe its search engine attracted about 3 million Australians per month.
In order to take advantage of Microsoft’s technology using dynamic live streaming video and HTML5 coding system, the software giant also asked Australians to download the newest version 9 of Internet Explorer for better web browsing and to get search results faster.
(Image: Bing Australia’s homepage as seen on November 15, 2011)
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