Magazine circulation continues to drop in subscribers while more ads returned to print media

Frustrations continue to hit magazine stands and publishers, as circulation dropped about 2.23 percent for one full year, from 2008 versus 2009.  In the first half of 2010, print media experiences a gradual recovery in advertising revenue, reported ft.com.  However, number of subscribers is weakened during the first six months of 2010; for example, Reader’s Digest has the highest decline with a total drop of 25 percent and with only 6.1m circulation, as reported ft.com. For the full year, National Geographic was the top losers, as its paid circulation dropped 2.3 percent to total only 313.8 million for one year.