A study on food industry’s marketing conducted by Rudd Center for Food Policy and Obesity at Yale University found that kids at four, five, and six-year-olds liked foods packaged with cartoon characters. Kids found foods and beverages tasted much better if manufacturers packaged them with popular cartoon characters, such as SpongeBob SquarePants, Princess, Shrek, Dora the Explorer, etc.
According to Federal Trade Commission (FTC), America’s manufacturers spent about one billion dollar every year to market cookies, snacks, beverages, and other foods to young kids, reported webmd.com.
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