As the world's largest superstore chain, Wal-Mart will stop displaying Amazon Kindles in all of its stores. The latest Wal-Mart’s decision is almost similar to Target’s decision which blamed Amazon's marketing tactics with better pricing system and low profits. Many potential e-reader buyers have utilized brick-and-mortar stores to window shopping as they later purchased the devices online via Amazon website.
The black-and-white Kindle was first introduced in late 2007 and later becoming one of the top sellers of e-readers in America. Most buyers have bought the e-reader thru Amazon’s website. After several upgrades, the Ecommerce King introduced Kindle Fire running on Android operating system with colorful screen during the Thanks Giving holiday in late November 2011. The original asking price for Kindle Fire was $199 and later dropped to less than $150. Early September 2012, Amazon introduced several new models for the Kindle family including Kindle Paperwhite (with a bright screen) and Kindle Fire HD (with faster microprocessors and mobile apps which link to Amazon online stores).
While Wal-Mart will remove Amazon’s products from its stores, according to Reuters, Wal-Mart will continue selling other e-reader products such as Apple iPad tablet computers and Barnes & Noble Nook e-reader.
In the meantime, Wal-Mart has been very aggressive to add more engineers to strengthen its Internet business. In early September 2012, the superstore chain has been testing iPhone and iPad apps for checkout feature in its stores. In late August 2012, Wal-Mart also introduced a new search engine known as Polaris to help buyers to search products online easily.
(Images: top left, Wal-Mart iTunes logo; right, Kindle e-reader)