After five-year attempt to transform the way traditional TV ads were sold, the world’s largest search engine has decided to shut down its TV ads sales business. In 2007, the search giant started to combine methods of online buying and tracking technologies to traditional TV advertising and helping many first timers to buy traditional TV advertising. The idea was developed by combining computer based Internet (via desktop and laptop) and the traditional television world (TV sets). However, the numbers of eyeballs attracted to traditional TV have dropped significantly in recent years due the innovation in mobile phone and online video industry such as Netflix, Hulu, and others.
In order to grow its YouTube site and AdWords for video business, Google is now pulling the plug on traditional TV advertising. So, ads buyers can focus on getting eyeballs from video solutions provided by new generation of technology, including watching content via wide selections of mobile devices.
In a blog post written by Shishir Mehrotra, Google team thanks all its clients and partners. The team is still supporting some of its clients while at the same time shutting down its TV advertising sales business.