The world’s largest social network introduced a new feature this week which is called as “Gifts.” This new feature allows users to receive and send gifts to/from friends and family members. For Facebook users, they have been receiving or sending greeting and congratulations in virtual form. However, it is not complete without the real gifts. By adding gift that can be touched and can be seen by eye, Facebook business development and engineering teams saw an opportunity to market the “Gifts” feature to over 950 million users worldwide.
The "Gifts" feature will help Facebook to become a big player in the ecommerce world and compete with other ecommerce providers such as Amazon, Wal-Mart, and Target. “Gifts” will act as an online store specialized in gifts to users. Facebook has signed several leading gift suppliers such as gift-card from Starbucks, candy companies, toys, and others. Gifts could also help Facebook to generate more revenues from smartphones and tablet PC users, as half its users log in on from mobile devices. Experts believe that in recent years Facebook users spent significant time on the social network from their mobile devices.
Facebook users can choose a gift they like, write a digital greeting card and attach the card into a gift that will be sent. Users are also allowed to post the gift on the timeline and setup the appropriate time when the gift to be delivered to a receiver. Receivers are given more choices including selecting color, size, model, and other criteria. Facebook also allows users to exchange the gift item with other gifts if they do not like the original gift. Of course, the new gift must be in the same amount of value as previously. The sender can choose when to pay Facebook, as they must enter their credit card number during order and save the credit card number for future use. Users can also wait until the receiver received the gift and pay the gift suppliers later.
(Image: Facebook Gifts)