The multibillion-dollar energy-drink industry is under attack from New York’s top lawyer. According to WSJ, New York's attorney general Eric T. Schneiderman has filed a case to investigate PepsiCo Inc. that produces popular energy drink with brand AMP’s Boost. The New York’s AG also filed a case to probe Monster Beverage Corporation (the maker of "Monster Energy" drink) and Living Essentials LLC (the maker of "5-hour Energy" drink). The concerns are whether those beverage producers have misled consumers with their marketing tricks. New York’s AG is very worried if producers have overstated their products’ ingredients and health benefit.
Young adults have consumed a lot of energy-drink in recent years. As per WSJ, sales in America reached $8.9 billion in 2011, or an increase of 16% from the previous year. In term of popular brands, Monster captured the number one sales spot in America, followed by Red Bull and Rockstar.
Health experts and beverage researchers believe that energy drinks contain a lot of caffeine. A can of energy drink could contain as much as three time of caffeine than a regular cup of coffee.
There are nothing new and surprise in the state of New York, as officials have been investigating several beverage-related issues. Moreover, New York City Mayor Michael Bloomberg recently started a plan to ban the sale of 1 liter soda bottle in convince store, at restaurants and at movie theater.
(Image: left, Monster drink; right, 5-hour Energy drink)