Researchers at Cornell University and New Mexico State University found that elementary school students’ were more likely to take an apple or an orange for lunch when fruits were attached with a cartoon sticker, such as Elmo, Dora the Explorer and SpongeBob. The study is being published in the Archives of Pediatric and Adolescent Medicine and was first released online on August 20, 2012.
The study with a title “Can Branding Improve School Lunches?“ was conducted by three researchers, including both Brian Wansink, PhD and David R. Just, PhD from the Department of Applied Economics and Management, Cornell University, and Collin R. Payne, PhD from the Department of Marketing, New Mexico State University.
Using sample of 208 elementary school students, from 8 to 11 years, during a lunch time for one week period, researchers found over one-third of the youngsters picked up fruits that were attached with a cartoon sticker. When there were no cartoon stickers, only about a quarter of the youngsters picked up fruits.
(Images: top left, Elmo sticker; top right, Apple)