Several top brands and superstores in America formed a mobile payment technology called “Merchant Customer Exchange” (MCX). The newly formed company announced the decision in Dallas with the support of several largest merchants, including 7-Eleven, Best Buy, CVS, Lowe, Sears, Shell, Target, Wal-Mart, and others.
As mobile payments market will grow significantly in the next few years to over hundred billion dollar business, the latest format of MCX as the concept of “All in One Digital Wallet” was formed to determine a standardized mobile payment technology and developing a mobile-commerce solution which will include customizable offers and special promotions for the merchants’ clients.
The latest moves will definitely challenge Google Wallet which has been in used for several months and the mobile payment app was integrated into Google Android powered smartphone such as Samsung Galaxy S III. However, Google Wallet adoption has been slow due disagreement between mobile operators and merchants who accepting mobile payments.
One week ago, with the help of the Electronic Transactions Association (ETA), several top mobile operators in America (AT&T, Sprint, T-Mobile, and Verizon) has formed a committee which is known as the Mobile Payments Committee. The committee was formed to taking care of a task to improve mobile payments globally and also in America. So, the fighting field of mobile payment among mobile operators, search engines, and retailers, is really crowded this year.
(Image: MCX logo)
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