Every two out of three mobile phone buyers have selected smartphones over conventional cell phones in the latest quarter ended in June 2012. According to data provided by nielsen.com, as of June 2012, 54.9% of mobile subscribers in America use smartphones to make calls, texting, watch videos, and access web.
In term of mobile operating system, Google Android captured the largest market share. Android controlled 51.8% of all mobile subscribers in America in June 2012. It follows by Apple iOS operating system. The popular iPhone captured about 34.3% share of mobile subscribers in America. At the third spot was RIM BlackBerry operating system as the smartphone pioneer has about 8.1% market share as of June 2012. Microsoft newest operating system, Windows Phone, captured about 1.3% share of mobile phone market in America in June 2012, while the older version Windows Mobile has about 3.0% share.