Just one day before the start of Electronic Entertainment Expo (E3), the biggest event in the gaming industry, Microsoft’s Interactive Entertainment Business Division team gathered at Galen Center at the University of Southern California (USC) campus. The USC’s multipurpose building is located about 2 miles from the real event at the Los Angeles Convention Center. The team from Redmond introduced Xbox SmartGlass app which can connect several devices including smartphone, PC, tablet and Xbox 360 console. It’s cross-platform app, so it can be operated on Windows 8 OS, Windows Phone, and other OSs including Google Android and Apple iOS.
Microsoft’s recent quarterly financial results have proved that the Interactive Entertainment Business Division continues to contribute to the company growth. At the same time, Microsoft is eager to control the living room around the world, so the Xbox SmartGlass app could serve the purpose. The app helps gamers to enjoy the entertainment at home and on the go via tablet, laptop, and smartphone. The app is designed to help users to surf the Internet, play games, watch video and TV easily. Xbox SmartGlass app will let user to watch a movie or TV show on one device such as a tablet and easily transferred to other devices such as a flat screen TV or a home theater.
The Interactive Entertainment Business Division team also announced the addition of Internet Explorer browsing software into Xbox gaming console and will let users to surf and search the web by using Kinect gestures without the need of a keyboard or mouse. One of former Bing’s executive, Yusuf Mehdi, showcased Bing voice search on Xbox using Spanish language to search for movies titles. Bing voice search was previously launched in in early December 2011 for English-speaking countries to cater users in America, Britain, and Canada. At the event, the team announced that the voice search function will soon expand to 12 additional countries using non-English languages, including Japanese, French, Germany, and Spanish, Portuguese. In the press release, Microsoft also noted that the software giant is expanding the Xbox service to include 180 countries around the world. To expand the Xbox library of entertainment, Microsoft will add several content providers including NBA, NHL, and some popular networks for children and adults.
Microsoft has always launched new product during the fall, so we will expect the similarity between the Xbox SmartGlass and Kinect hand-free controller for Xbox 360 which was launched in early November 2010. November is the best month to release product because it is the biggest shopping month of the year before Christmas and New Year.