The ecommerce King Amazon's marketing tactics with better pricing system and low profits could have severe its tie with brick-and-mortar stores including Target. Target operated about 1,800 physical stores and also as one of the largest retailers who put Kindle e-readers on display near the electronic section. However, due to conflict between brick-and-mortar stores and online stores, Target has decided to remove any Amazon Kindle e-readers from its stores shelves this spring.
The Verge reported the finding early Wednesday morning and later confirmed by Target spokesperson. Citing the statement, theverge.com reported that while Target will be removing Kindle from its stores, the “red bull eye” stores will not removing other e-readers such as Barnes & Noble's Nook.
Kindle is one of the top sellers of e-readers and most of the devices are sold via Amazon’s website. So, the Target’s act will not hurt much on Kindle sales. Kindle Fire with colorful screen was introduced during the Thanks Giving holiday shopping in America in late November 2012 with a price tag of $199. The device runs on Google Android operating system.
(Image: Amazon Kindle)