According to comScore, there were 181 million Internet users in America in April 2012. Those users viewed about 36.8 billion online videos in the month. Of all online videos viewed in April, 9.5 billion videos were ads-related which promoting products and services.
As the world’s largest search engine, Google’s popular video site at YouTube.com took the number one spot in term of top online video content site. All Google properties captured 157.7 million unique viewers in April 2012. Google properties served over 17 billion online videos in April.
The second spot went to Yahoo! Sites as it grabbed 53.6 million unique viewers and served 742 million online videos in the month. The third most popular site in April was VEVO which gained 49.5 million unique viewers. VEVO site served 674 million online videos in April. At fourth place, the newly debut public company Facebook.com captured 44.3 million unique viewers and the site served 265 million online videos in the month. At number five, Microsoft Sites received 42.8 million users and served 487 million online videos in in April.
Users watched online videos at an average of 1308 minutes (21 hours, 48 minutes) per month. Two providers, Google Sites and Hulu, were accessed the longest by their users. Google’s YouTube was connected at 435 minutes (7 hours, 15 minutes), while Hulu was connected for 229 minutes (3 hours, 49 minutes).