One of the most popular annual report cited by many Wall Street analysts, Interbrand had just published their annual report. The firm compiled the world’s most valuable business assets. The report known as Interbrand‘s Best Global Brands 2011 provided a list of top 100 global brands. Based on the latest report for 2011 ranking, America’s soft-drink and bottle makers Coca-Cola maintained the title as the world’s most valuable brand with an estimated total value of $71.8 billion.
IBM, the well-known computer hardware maker was ranked as the number two most valuable brand of the world in 2011, with an estimated total value of $69.9 billion.
Microsoft, the world’s largest software maker was ranked as the third most valuable brand in 2011, with an estimated total value of $59.1 billion. The bad news for Microsoft was that the giant tech company’s 2011 brand value dropped 3% from 2010.
Google was the number four most valuable brand, with an estimated total value of $55.3 billion. The world’s largest search engine brand value increased 27% from one year ago.
The bright spot in the top 10 best brands was Apple, the world’s largest mobile devices company jumped to number eight most valuable brands. The Silicon Valley-based company ranked No. 17 spot in 2010. Apple increased its brand value by 58% year over year. Apple replaced Finland-based Nokia which was ranked as the number eight most valuable brands in 2010.
(Table: Interbrand‘s Best Global Brands 2011, table showing only top 10 companies)