One of America’s top senators from West Virginia and from Democrat party, Jay Rockefeller, will introduce a new legislation to let consumers to say thanks to Internet data collectors, reported bloomberg.com. Consumers will be able to delete their online activities from being collected and offered to third party for targeted marketing. These online activities usually compiled to track consumers buying habits.
Web users currently can easily remove their surfing behavior data by deleting web browser cookies but many companies also required users to submit their personal information, for example downloading software, playing free online games, etc.
American lawmakers also worried that Internet data could be harmful to children’s privacy. As reported by bloomberg.com, lawmakers are more interested to limit collection of Internet access and usage location and personal data on kids and teenagers. The new law will require Internet companies to get approval from parents if companies are collecting kids’ personal data for marketing purposes.